First, a few facts. A website introduces a business, providing an in-depth description of services and products. It offers informational substance that is searchable online and is, ideally, available from any device with an internet connection. The availability of the Internet on mobile and portable electronic devices increases the need for websites to be available on these devices. Thus, responsive websites are important for a business’s online presence on any device.
For small businesses, online presence is more than just having a website. It involves that as well of course, but it also involves referral links, social media presence, communication with customers and partners and much, much more.