Paid social advertising is the practice of advertising on social networks. Social ads allow companies to get closer to their ideal customer and blend in with user content in news feeds. Tiny Giant utilizes this marketing strategy, as it is affordable for small businesses with limited promotional budgets. With paid social advertising you are paying to display advertisements to social network users based on their user profile. Tiny Giant will create ads that appear in a format that works for your company, whether it is an image, video, sponsored message, etc.