When firms promise front page listings, most of the time, in concentrated markets, this is how they do it. However, just like SEO, Google is looking for Quality over Price. Think about it! If Google gives you the top spot, which gets the highest clicks, and you cannot show conversions, then why would they continue to give you the top spot? They will not! Proper keyword selection, both short and long-tail, good Ad copy, and a landing page that converts provide solid leads and increased ranking. Combining Paid Ads and a solid SEO plan can increase your organic SEO.