How Small Businesses can Compete
Your digital storefront or online presence is of great importance because it strengthens your companies brand and the services or products you offer. Once you have identified your targeted market and audience, describing why your service is better is paramount to your success. The generation today needs to know they are giving their business to a reputable company, deserving of their business.
The facts show 97% of consumers today use the internet for searching services from local businesses. So it makes sense that if consumers are using the internet for your service, you should have a website.
Small Business Website
Every business, small and large should have a website that contains, at a minimum, the fundamental information. This information should describe your business in four simple questions:
- What do you do?
- What problem do you solve?
- How is your product or service unique than your competitor?
- Why your consumer should choose you?
It’s important to understand that potential consumers will shop around to find the best value, and without a well-designed website, you never get the opportunity to promote your brand.
We look at SEO into two phases, Website Optimization and Search Engine Optimization. Without the one, the other will not perform to its potential.
Website optimization is the process used to assist the ranking of your website such as key phrased content, optimized images, and layout and structure of the website flow. When “On-The-Page” factors are in balance, submitting the website to search engines for indexing lets them know you exist.
Search Engine Optimization
SEO is the practice of improving organic search results to increase consumer visits; the higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
During this phase we focus on the trust, backlinks, business listings, and social presence of your business and direction to your website. This process takes a lot of work and monitoring your website traffic is the key to this success. A good example of this is the management of your business financials. How do you know if you are making money or which expenses are over unless you are managing your income and expenses? The same process should occur for your website if you want it to be successful.
Social media is a vital part of building a good online presence by building consumer loyalty and confidence. It gives consumers and potential customers an avenue to engage through a network that is part of their everyday lives.
Not all social media networks are relevant to each business. For example, if you are a business-to-business, networks such as LinkedIn and Facebook will better serve your purpose. Business-to-customer types of business have better success with Facebook and Pinterest, allowing you to post news, tips, photos and videos.
To Sum It Up
Just because you build it does not mean they will come. Like all great things, it takes work to improve your internet presence, but in the end, it pays for itself. By investing in a good website and SEO, you are investing in the future of your business. Tiny Giant is here to help your small business compete. We are here to help you become a Tiny Giant too.