Tracking Website Traffic-Converting Visitors to Customers–Part 2

Rarely do customers buy at first visit to your website.  So, the questions is, how do you convert a visitor to a customer?  In Part 1 of our blog series we touched on how data and analysis gives your company direction and aids in advertising planning and budgeting.  If you are not tracking website [...]

Tracking Website Traffic-Why It’s Important To Your Business – Part 1

Tracking website traffic and data is vital for business growth and customer connection in today’s digital world.   Without information and analysis it is nearly impossible to plan an effective online marketing strategy. Website analytics take center stage in helping you grow your small business and improve your advertising planning. So what are web analytics? [...]

By | 2018-03-20T14:33:28+00:00 March 19th, 2018|Optimization Services, SEO|0 Comments

Understanding Why Quality Website Content Matters – Part 2

In the first part of our blog series we explained why quality website content matters to your small business, and now we are going to offer guidance on creating content that produces customers.  Before you begin the process of developing your website content think about what makes your website unique and engages visitors.  Consider [...]

By | 2018-01-22T15:23:11+00:00 January 15th, 2018|Optimization Services, SEO|0 Comments

Understanding Why Quality Website Content Matters – Part 1

So, do you think you have all your bases covered?  You have a strategic digital marketing plan in place, have incorporated paid advertising in your plan and your web designer is focused on SEO, but with all those moving parts you are still not generating leads.  You ask yourself, “What’s going on?”  Chances are [...]

By | 2018-01-08T18:06:50+00:00 January 8th, 2018|Optimization Services, SEO|0 Comments

Guarantee Page 1 With Google?

Here is a subject near and dear to me, because as we attempt to educate our customers to the correct methods of SEO, we have a great deal of bad agencies making negative claims.   I receive calls every week from clients that advise me they were contacted by Google, a Google agent or [...]

By | 2017-12-31T08:02:12+00:00 December 4th, 2017|Optimization Services, SEO|0 Comments

Effective Steps in Growing Your Small Business

A big challenge small companies face is growing their small business.  Finding new customers or promising leads may be difficult for micro businesses.  You are offering an excellent service or great product, but you are stifled with executing an effective plan to take your business up a notch.  How can you set yourself apart [...]

By | 2017-12-31T08:07:31+00:00 July 26th, 2017|SEO|0 Comments

Effective Marketing Strategy For Small Businesses – Part 3

Are Your Advertising Dollars Working for You? - Managing Your Internet Marketing for the Greatest ROIHow do you know if your marketing strategy is working for you?  You must measure results.  By managing your marketing results you are able to modify your advertising strategy as your business changes.  As your company grows, it is important [...]

By | 2018-04-09T18:25:47+00:00 June 8th, 2017|SEO|0 Comments

Effective Marketing Strategy For Small Businesses – Part 2

Push and Pull Internet Marketing - Helping Your Advertising Budget Work SmarterIn a previous article, we revealed that using push and pull marketing together can be an effective advertising strategy for your business.  Utilizing the strengths of both approaches is a valuable way to get the most bang for your advertising buck.  A marketing budget [...]

By | 2018-04-09T18:33:45+00:00 June 2nd, 2017|SEO|0 Comments

Effective Marketing Strategy For Small Businesses – Part 1

An effective marketing strategy and successful promotion of your business via the internet will expand your customer base while driving visitors to your website, ultimately building brand recognition.  Visits to your website help search engines identify traffic to keywords, which support building your brand.  When developing your company's marketing plan consider utilizing paid search [...]

By | 2018-02-24T22:39:36+00:00 May 19th, 2017|SEO|0 Comments

Why Customer Reviews are Important and How do you Get Them?

In order for small businesses to be successful today owners have to think outside of the box and assess what is important to the thriving accomplishment of their business. Obtaining customer reviews is an area where it may be necessary to forego the normal way you operate. Evaluating and considering how these reviews are [...]

By | 2017-12-31T08:17:51+00:00 February 21st, 2017|SEO|0 Comments
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