One of the biggest problems with SMBs going online is that their management and ownership have not evolved at the same speed as the online requirements have and that they are making many mistakes that can be quite detrimental for their business.
SEO is more than just driving traffic to your website or positioning on the Search Engine Results Page (SERP), it includes domain authority; reliability, and trust factors, as well. Just because you have a website built and published does not necessarily mean people can find it. Your website is the central hub of your online presence, but no one will see it if you don’t actively market your business online.
Domain authority is more than just trust and reliability. There are other factors that contribute to making your website an authority. If your website engages in a lot of social interactions and its contents are shared on social media, this can also contribute to making it an authority site.