Blogging and Your Content Marketing Strategy

Previously, we shared tips on developing a content marketing strategy for your small business.  In this article, highlight blogging as a part of your content marketing plan.  Blogging is a great idea for promoting your small business.  According to Content Marketing Institute’s research, 80% of business to business marketers and 75% of business to [...]

By |2017-12-31T07:59:42+00:00October 11th, 2017|Connecting To Your Customers|0 Comments

Content Marketing for Small Businesses

What is Content Marketing? Content marketing is a strategic advertising approach of creating, developing and distributing helpful, relatable and consistent content to capture, acquire and retain a clearly defined audience with the goal of driving profitable consumer action.  Companies send information all the time that is not valuable or relevant, for instance, electronic spam [...]

By |2017-12-31T08:05:36+00:00September 6th, 2017|Connecting To Your Customers|0 Comments

Strategies for Managing Negative Consumer Reviews

In an earlier blog we highlighted the importance of customer reviews and how you get them.  Now, you are receiving customer feedback and you may be coping with your first negative evaluation.  What do you do?  Do not panic, the strategies below will help turn your negative review into a positive by engaging your [...]

By |2017-12-31T07:49:46+00:00April 8th, 2017|Connecting To Your Customers|0 Comments

Six Strategies for Successfully Managing Positive Customer Reviews

A five-star rating just hit your review page.  Do not ignore it!  It is equally valuable to your business to respond to the positive comments as it is a negative review.  If a customer takes time to provide feedback you should always acknowledge the positive customer review and express thanks.  This affords the business [...]

By |2017-12-31T08:12:11+00:00March 25th, 2017|Connecting To Your Customers|0 Comments

How Your Business can Connect and Thrive with Millennial Customers – Generation X vs. Generation Y

Individuals born in the mid 1960's to 1980, known as Generation X, often referred to as Gen X, Xers, Post Boomers and other aptly given monikers, is the generation that paved the way for Millennials.  Born in the early 1980's to 2000, this generational group is also called Generation Y, Gen Y and Echo [...]

By |2017-12-31T08:14:32+00:00March 11th, 2017|Connecting To Your Customers|0 Comments
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