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Defining Your Target Audience

Target Audience concept

Defining Your Target Audience In our last article we spoke of the importance of marketing during an economic downturn and shared that by focusing on your target audience and defining your message that a business can actually thrive. Defining your target audience is not just some simple three or six-step process; it is a sharpshooter […]

Small Business Marketing in a Downed Economy

Small Business Marketing in a Downed Economy

There’s no doubt about it – we are living through an era of dramatic changes. The global economy is in a downturn and there’s no indication of when we’ll see a full recovery. If you’re a small business owner, you’re probably wondering how you can best equip yourself to succeed in this downed economy.Don’t worry […]

Converting Leads To Customers

Introduction I have asked my good friend and consultant Chris Hendrix, with The Trinfinity Group, to write a brief article about converting leads to customers.  After reading the article, if you find that your business is in need of Synergy Building or Employee and Leadership Development, visit his website and give him a call. Small business owners […]

The Skinny on Microsites, Leadpages & ClickFunnels

Many small businesses are enticed by using lead generating services to grow their customer base or increase market share.  Often, business owners fall into the trap of creating microsites and using Leadpages and ClickFunnels tools without understanding that there is a right and wrong way to implement these tools and services into their digital marketing […]