Defining Your Target AudienceIn our last article we spoke of the importance of marketing during an economic downturn and shared that by focusing on your target audience and defining your message that a business can actually thrive.Defining your target audience is not just some simple three or six-step process; it is a sharpshooter approach to [...]
There’s no doubt about it – we are living through an era of dramatic changes. The global economy is in a downturn and there’s no indication of when we’ll see a full recovery. If you’re a small business owner, you’re probably wondering how you can best equip yourself to succeed in this downed economy. [...]
Reach your goals by focusing on your Conversion Rate Optimization (CRO) strategy. Website conversion rate = desired actions/visits Do you have website traffic, yet you are not gaining new customers? We have seen this situation so many times with clients. They come to us with a site that has a heavy traffic flow, but [...]
Introduction I have asked my good friend and consultant Chris Hendrix, with The Trinfinity Group, to write a brief article about converting leads to customers. After reading the article, if you find that your business is in need of Synergy Building or Employee and Leadership Development, visit his website and give him a call. [...]
Many small businesses are enticed by using lead generating services to grow their customer base or increase market share. Often, business owners fall into the trap of creating microsites and using Leadpages and ClickFunnels tools without understanding that there is a right and wrong way to implement these tools and services into their digital [...]
