SEO or Search Engine Optimization
Building a solid and recognizable brand for your business is vital for the growth and future of your small business. SEO once was a process, now considered black-hat, of tasks that ended in a predictable rise to the top, all relying on manipulation and structured keyword stuffing.
New standards and expectations from search engines are looking for quality and relevant content as well as structure, flow and website layout. With each update to search algorithms, Google and other engines change the way they look at websites and their content.
SEO Standards for Yesteryears are Behind the Times
SEO is a Investment Solution into your Internet Presence
On average, 83 percent of the traffic from search engines comes from SEO, and 17 percent from paid search.
While SEO does require an upfront resource investment, search engine rankings, once earned, have long-term duration.
SEO success secures a share of voice on the search engine results pages, and this is an integral component of your brand and creating brand trust.
SEO traffic often converts better than other channels since rankings often convey trust from the search engines.
SEO works in tandem with social media, which requires fresh content that can impact and determine positioning in the search results.
SEO is a process that never ends, that is, if you want your internet presence to continue growing. If you’re not moving forward and improving your presence, then you’re actually losing ground to a competitor.
Tiny Giant Web Solutions is constantly monitoring changes by the search engines and particular interest in the market. Staying well-informed helps us provide our customers a competitive advantage over their competition.
SEO Offers Continuing Internet Presence Growth
Small Business Website Plans
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