Leslie R. Vercher

About Leslie R. Vercher

Leslie Vercher is a content marketer, copy editor, writer, lifestyle and marketing blogger. Her articles have appeared online and in a multicultural magazine. She has over 20 years of experience in business, sales and the legal field. She built a successful business and sold it to pursue her love of writing. She graduated with honors and has a Bachelor of Arts (BA) in English and History from The University of Southwestern Louisiana.

Understanding Why Quality Website Content Matters – Part 2

In the first part of our blog series we explained why quality website content matters to your small business, and now we are going to offer guidance on creating content that produces customers.  Before you begin the process of developing your website content think about what makes your website unique and engages visitors.  Consider [...]

By | 2018-01-22T15:23:11+00:00 January 15th, 2018|Optimization Services, SEO|0 Comments

Understanding Why Quality Website Content Matters – Part 1

So, do you think you have all your bases covered?  You have a strategic digital marketing plan in place, have incorporated paid advertising in your plan and your web designer is focused on SEO, but with all those moving parts you are still not generating leads.  You ask yourself, “What’s going on?”  Chances are [...]

By | 2018-01-08T18:06:50+00:00 January 8th, 2018|Optimization Services, SEO|0 Comments

7 Key Ingredients for a Successful Start-Up

Obstacles for start-up companies in today’s digital world can be overwhelming.  New businesses struggle taking their business idea from conception to fruition.  Let us help you whip up a start-up success story with 7 key ingredients. BUSINESS PLAN Begin creating a concise business plan or, at minimum, an executive summary to give direction and [...]

By | 2018-01-04T03:30:52+00:00 October 30th, 2017|Key Ingredients To Success|0 Comments

Blogging and Your Content Marketing Strategy

Previously, we shared tips on developing a content marketing strategy for your small business.  In this article, highlight blogging as a part of your content marketing plan.  Blogging is a great idea for promoting your small business.  According to Content Marketing Institute’s research, 80% of business to business marketers and 75% of business to [...]

By | 2017-12-31T07:59:42+00:00 October 11th, 2017|Connecting To Your Customers|0 Comments

Content Marketing for Small Businesses

What is Content Marketing? Content marketing is a strategic advertising approach of creating, developing and distributing helpful, relatable and consistent content to capture, acquire and retain a clearly defined audience with the goal of driving profitable consumer action.  Companies send information all the time that is not valuable or relevant, for instance, electronic spam [...]

By | 2017-12-31T08:05:36+00:00 September 6th, 2017|Connecting To Your Customers|0 Comments

Effective Steps in Growing Your Small Business

A big challenge small companies face is growing their small business.  Finding new customers or promising leads may be difficult for micro businesses.  You are offering an excellent service or great product, but you are stifled with executing an effective plan to take your business up a notch.  How can you set yourself apart [...]

By | 2017-12-31T08:07:31+00:00 July 26th, 2017|SEO|0 Comments

Effective Marketing Strategy For Small Businesses – Part 2

Push and Pull Internet Marketing - Helping Your Advertising Budget Work Smarter In a previous article, we revealed that using push and pull marketing together can be an effective advertising strategy for your business.  Utilizing the strengths of both approaches is a valuable way to get the most bang for your advertising buck.  A [...]

By | 2017-12-22T07:24:58+00:00 June 2nd, 2017|SEO|0 Comments

How Your Business can Connect and Thrive with Millennial Customers – Generation X vs. Generation Y

Individuals born in the mid 1960's to 1980, known as Generation X, often referred to as Gen X, Xers, Post Boomers and other aptly given monikers, is the generation that paved the way for Millennials.  Born in the early 1980's to 2000, this generational group is also called Generation Y, Gen Y and Echo [...]

By | 2017-12-31T08:14:32+00:00 March 11th, 2017|Connecting To Your Customers|0 Comments

Why Customer Reviews are Important and How do you Get Them?

In order for small businesses to be successful today owners have to think outside of the box and assess what is important to the thriving accomplishment of their business. Obtaining customer reviews is an area where it may be necessary to forego the normal way you operate. Evaluating and considering how these reviews are [...]

By | 2017-12-31T08:17:51+00:00 February 21st, 2017|SEO|0 Comments
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